Wednesday, August 31, 2011

Fashionable, Comfortable and Good for the Earth

We see the term ‘eco-friendly’ these days on everything from cosmetics to water bottles. It was only a matter of time before the concept became common place in our clothing. Here at we have a large variety of products for the ecologically sensitive fashionista.

There are many reasons why a person might gravitate toward eco-friendly active wear. Having the back story on why a piece fits that description will give you the tools to make an informed decision when purchasing. Some of our suppliers, like ALO Clothing, believe in using eco-friendly business practices. Another way to determine the carbon footprint of your yoga pants or workout wear is to check out the fabric content.

Anyone that ever planted bamboo on their private property likely has a clue why it would be a great resource to use in clothing. It grows very quickly and does not require the amount of maintenance necessary in many other natural fibers. On top of that, the fabric is very soft, highly absorbent and has anti-microbial properties. Check out our Avani “Dreamy” Dolman Bamboo Tee, it is 95% Bamboo and 5% Spandex and comfy as can be.

Another fabric to look for when checking your labels would be Modal. If you’re not familiar with this one, you might be surprised to know it comes from Beech Trees. It is so very soft and unlikely to shrink or fade. You’ll look cool and earth friendly in our Emma and Emilie “Ava” Racerback Tank made from 70% Modal and 30% Acrylic.

I don’t need to elaborate too fully on the joys of cotton, most of us are well aware of the comfort we feel when we wrap ourselves in it. Cotton, unlike bamboo, can be a far more challenging crop to raise. It is highly susceptible to a number of pesky predators from the insect world. Farmers and processors specializing in organic cotton should certainly be applauded for providing us with a fiber that is pesticide free, does not come from genetically modified plants, has no chemicals used in processing and utilizes eco-friendly dyes and finishes. If you have a preference for organic cotton, check out our fun Pink Lotus Organic Floral Printed Pant made from organic cotton. You’ll look good, feel good and know you’ve done just a little more to help our planet.

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